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November 9, 2025

How to create marketing funnel that works

Missing Link Text of Outbound Clicks in GA4?
Updated: October 10th, 2023

Even though Google Analytics 4 can track events automatically (not just page_views), there are also some problems. One of the challenges is missing Link Text (link_text) of outbound link clicks. If you try to build a report using the Link Text dimension with the click event, you won’t succeed (at least when I write this blog post).

I expected that GA4 would do that automatically (because link_text is automatically tracked with file downloads), but unfortunately, that’s not the case.

Related post.

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